Friday, April 11, 2008

Little Names.

The scripture says in many places;
" For their is no other name in heaven by which a man must be saved "
I am very particulaly concerned here at the 'brandbuster' blogsite about all the elements of our modern life which divert us as a kind further and further from our Fathers kingdom. A particularly uriksome phenomonen is that of brand names, trademarks and "logos". The fruit of markerting industry.
These's things have really only become intrenched in western culture during my life time and you might ask why worry about them whats the big deal?

logo is a greek word for the written word and this bothers me because 'The word' is how we know about Yahweh and His Kingdom, Yahushua His Son is 'The Word' in the gospel of because He is the full final revealation of Yahweh to mankind. God's name is the only name that ort to be lifted up and glorified and trusted in for salvation of any lasting kind ( the kind where you stay saved!).

Through their marketing stratagies company's and small operaters attempt to lift up a name. A little name. And through this name offer salvation. Salvation from hunger 'McDonald's' salvation from unnoticable footwear 'Nike'
Salvation from an average sex life 'Viagra'.

I have read some of the jargin that companys put out talking about 'providing a throughly comprensive and positive brand experience from the moment a client walks through the door'. They seem to want to walk beside you through your life from the cradle to the grave The actual product is it seems only a part of this.

The problem I have with this is that this is a false salvation. All these things will perish and burn up or rust. And these people don't really care about people all they care about is money. How to get more of it and creating an image thats right IMAGE that draws more people to give more money. This is dehumanising because it reduces people (God's images) to a loaf of bread( or some other thing).