Whats in a brand?

A brand is a oldtime method of marking cattle to identify its owner. It uses a uniquely shaped iron which when heated in a fire is used to sear the animals hide creating a permanent scar in the shape of the iron. Its very effective but somewhat brutal method that is still used but has now been largely replaced by the use of eartagging because in these days where people love animals more than their fellow human's branding is not very politically correct.

At least if we're talking about marking cattle that is. If you want to brand people to show that you own them thats fine! Quite ironic. But that is just what marketers are after. They love these people who for instance are known to love Holden cars, If you were going to buy a present you would know that anything with a Holden brand is going to be a sure bet. You've seen them. People that have the car, the T-shirt , coffee mug , pen, hat , even golf bag. They are a Holden Man. (even women now love Holden's).
These folks are like Gold to marketers because their lives are just a living advertising medium, for which they willing part with large amounts of cash!

This reminds me of the Gods description of unfaithful Israel,


Eze 16:31
"When you built your shrine at the beginning of every street and made your high place in every square, in disdaining money, you were not like a harlot.
You adulteress wife, who takes strangers instead of her husband!
Men give gifts to all harlots, but you give your gifts to all your lovers to bribe them to come to you from every direction for your harlotries.
Thus you are different from those women in your harlotries, in that no one plays the harlot as you do, because you give money and no money is given you; thus you are different."